Subway Is Bringing Back One of Its Popular Footlong Treats (2024)

Subway is bringing back its Footlong Sidekick Cookie to all active US locations, and you can order it online through their website and app! The cookie, which was introduced last December of 2023 as part of the sidekick menu (together with Footlong Churro and Footlong Pretzel) features a large amount of chocolate chips while served hot. You can order a single Footlong cookie for only $5.

The reintroduction of the Footlong Cookie has not only excited customers but has also uplifted the mood of people nationwide. According to recent polls, this dessert’s come back has improved people’s feelings about themselves. The reintroduction of Footlong Cookie can be related to how much fun it is when one plays with puppies. Surprisingly, 70% of those taking part in the research mentioned that having a Footlong Cookie would make their day better, with examples like Millennials, who had the highest at 75%, while Generation Z had the highest response rate at 77%.

Subway has sold more than 5 million cookies with its Footlong Cookies since they were introduced. The company also recently introduced bottled sauces in stores in all states and new signature wraps in April. Subway confirms that there will be more exciting innovations this summer as they try to maintain good quality food items that people will surely love.

Recent Buzz Around Subway’s Popular News

Subway has been making headlines for the past two years. Not just because they make these creative and delicious footlong cookies but also because there have been some strategic moves aimed at increasing the brand’s attractiveness. In 2021, we saw the “Eat Fresh Refresh” that they launched as a major menu overhaul. The strategy brought in eleven fresh ingredients, four sandwiches that had been redesigned, and two kinds of bread that are completely different from what is currently found in stores so as to create more flavors while meeting clients’ desired tastes.

Not only with the food revivals, but Subway also focused on changing its prices despite the inflation. To provide value to its customers, Subway frequently adds value deals and special offers and advertises them on different social media platforms. One example is the relaunch of the $5 Footlong Cookie, which is affordable and worth it.

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What’s Unique About The Subway Footlong Cookie?

Initially launched as part of the Sidekicks menu and gathered a lot of buzz on different social media platforms by overwhelmingly positive feedback, the Subway Footlong Cookie has made its name within Subway’s snack menu offerings. This giant version of a classic chocolate chip footlong cookie is unique not only in its size but also in the unique experience it delivers—it is always served hot, creating a freshly baked feel that improves its appeal.

The Subway Footlong Cookie’s comeback in 2023 shows how the fast food joint pays attention to people who enjoy consuming food that they are used to. This idea is supported by the Subway survey results, which indicate that many millennials and Generation Z have reported that eating it made them happier than before.

To provide a detailed view of Subway’s marketing and its results, apart from improving traditional offerings, it’s also important to look at how these food releases are in line with digital improvements to reach a wider audience. Through its app and online platforms, Subway is not only making it more convenient to order the latest-release food items but also modernizing its customer engagement.

With more exciting developments expected this coming summer, Subway is likely to maintain its pace of releasing food items, especially those popular snacks that were once sold. Globalization has shaped the growing need for distinct dining experiences among consumers seeking fast foods worldwide, so balancing originality against repetition remains important for Subway.

From The Club

I remember when these ‘Footlong’ food items were released, the Footlong Churro, Footlong Pretzel, and the newly revamped Footlong Cookie; everyone got excited, and the majority of the Subway locations got a lot of attention! And now that summer is almost a few days away, the fast food joint is revamping the popular Footlong Cookie. I’m sure this is going to be a hit again! I’ll personally drive to our nearest Subway restaurant and grab one!