Billboard Design - Get Creative Billboard Ads Online | 99designs (2024)

FAQs

What 3 factors do you need to consider when designing a billboard? ›

- Location: Consider the billboard's location, including its visibility, traffic count, and proximity to your target audience. - Message: Consider the billboard's message, including its clarity, concise message, and intent. - Colors and contrast: Use bright, contrasting colors for your fonts and backgrounds.

The first step to creating outdoor ads is to choose the right software for your design needs. There are many options available, but some of the most popular and versatile ones are Adobe Photoshop, Adobe Illustrator, and Canva.

Look sharp from any distance.

Use the entire height and length of a highway billboard. Place text in creative ways to tell a story with a dramatic image. For a witty and larger-than-life effect, extend photos or graphics beyond the standard billboard rectangle with extra panels.

Hiring a team to design your billboard can cost between $300 and $1,000 in most cases. Mobile billboards are an alternative that could cost a little more than a classic vinyl billboard but less than a digital billboard.

Short, snappy and straightforward copy – people usually pass by billboards when they're already on their way somewhere, so keeping messaging concise ensures that it will be read and absorbed. Contrasting colours – eye-catching colour schemes will help your billboard to cut through the noise.

Similar to real estate, the mantra “location, location, location” is essential for Billboard success. Billboards that are strategically placed on busy roads and highways or in high-traffic pedestrian areas are able to reach a larger number of audiences.

The average cost for digital billboard advertising varies from $1,200 to $15,000 per month. However, your costs could be much higher than that if you want to run an ad on a digital billboard that's located in one of the most populous parts of the United States.

Digital billboards are made of LED lights, colors, and animations, if possible, to increase attention and impressions. Most billboards use impressions to determine how successful they are. In some areas, billboards can earn as much as 5,000 and can go as high as 20,000 a month in high-traffic areas.

Promote your cause or brand with a beautiful and professional-looking billboard ad design. Find hundreds of customizable templates you can use and print for free on Canva.

Arguably the most important element to include in a billboard design, a call to action is necessary so that your audience knows what to do after reading your billboard. Include your website link, phone number, or physical location so you can capture those that want to reach out after seeing your advertisem*nt.

Can I build my own billboard? ›

Building a Billboard

You can build on land you already own or you could lease land and build there. There are considerations, however, for this approach too: Regulations – You can't just build a billboard anywhere. The Highway Beautification Act of 1965 has strict guidelines about billboards near highways.

The cheapest signs to construct are made of wood

Wooden billboards can be found all over the U.S. The industry began with wooden construction, and much of it has returned to those early roots. To build a wooden sign, all you need are telephone poles, some 2” x 4”s and some plywood.

Plan to spend from $750 to $2,000 a month for physical billboard campaigns in rural areas, $2,500 to $4,000 in small to midsize cities, and $14,000 and up in larger markets. Digital billboards can cost from $10 per seven-second spot to over $15,000, depending on the billboard's location, ad duration, and frequency.

Billboard design basics

There are THREE key elements to a great billboard: Text, Image and Logo. Stick to SEVEN words or less.

Keep design elements to a minimum. Three elements are ideal! That means picture/graphic, call-to-action and logo. Send the message to your audience without the clutter and confusion.

A billboard should be general and informative. It may not be commercial and may not encourage action or purchase. Convincing, activating or commercial messages with words such as “buy”, “sell”, “win”, “participate”, “try now”, “discover”, “go”, “do”, etc.