I've heard musings that visualisation is a dying art. At Jolie Studio, we wholeheartedly disagree, as we’re firm believers in the power of CGI as an art form and a powerful interior design tool.
Therefore, I thought I'd take this opportunity to explore our favourite rendering tool and delve into the many benefits of CGI for interior designers, our clients and contractors.
Why is CGI important for interior designers?
CGI is a working tool we embrace and love not just for its function. For Jolie Studio, CGI is a creative art form in itself. We use Corona software tobring designs to life. Through this photorealism, we can drill down into the delicate detail to show how a particular concept will look, how a bespoke joinery piece will function, and we also aim to evoke the intended feeling and function of the design.
It’s become a vital toolfor us to presentour design work to clients accurately, which in turn helps projects run more smoothly and communicate ideas succinctly. CGI is a crucial tool for us to accomplish this.
How do we use CGI in our interior design work?
We employ photorealistic visualisationsto create high-quality imagery for our clients, to help them to envisage design concepts in a realistic way, and also to recreate the mood and feeling we want to build within a space.
CGI enables our in-house designers and architects to sample fabrics and materials and incorporate these into the finished concept, so we have the opportunity to explore various options before settling on the ideal fit for the space.
We explore lighting, dressing and mood within our CGIs and take great pride in producing art-driven, lifestyle imagery. We try to ensure the images we produce in-house are evocative and really transport the viewer.
3D modelling software has progressed so dramatically in recent years that we can now use tools in a much more free, artistic and creative way.
The end result is so realistic that our visualsare regularly mistaken for lifestyle photography.
Below, I'll share the CGI and photography for the Tea Room, Deansgate Square. Can you tell the difference?
What are the benefits of CGI for interior design?
Below, I'll detail a selection of the many benefits of using computer-generated images in interior design.
Clear communication
Without CGIs, communicating our vision to a client can be a difficultprocess. Using this tool, we can bring a concept to life by showing you how we envisage your space in intricate detail, and this can really fast track sign-offs and approval processes.
In doing so, we can make sure we’re working together harmoniously and that we share the same vision for your space.
Scope
With computer-generated imagery, anything is possible. Harnessing the power of CGI to visualise your project, we can explore countless possibilities until we strike the perfect balance for your space, and this can also support pricing. Providing your contractors with clear 3Djoinery designs, for example,can fast track their quoting.
Global collaboration
As interior designers, our services range from CGIs and design concepts to placemaking strategies, and we work on projects all around the world.
Computer-generated images represent an accessible service we can offer to clients worldwide, as imagery can surpass a language barrier and communicate a look and feel without any words.
Delicate detail
Curating lighting, fabrics and dressing into 3D renderings enables us to present a meticulously detailed visionto the client. This means no stone is left unturned, and they seek comfort and reassurance in our thorough approach to creating their perfect space, and these fine details are what create the feeling and mood within a Jolie space.
Smoother project delivery
CGIs can help ar project run more smoothly as they facilitate faster approval processes and minimise the margin for error. They also provide your contractor with a very clear vision for delivery.
Adaptability
High-end CGIs can be used throughout your project’s lifecycle, from planning, decision making, to your marketing collateral and internal team buy-in.
We see the images we create for our clients as artwork, rather than simply a vehicle for design communication.
How to achieve high-quality, art-directed CGIs for your commercial interior design project
We work with ambitious clients of all sizes to produce CGIs for their developments, offices or spaces. Whether you require CGIs as a standalone service to help with your marketing collateral, or you’re seeking CGIs as part of a complete interior design service, we’d love to find out more.
Jolie Studio has architectural visualisation artists in-house who work closely with our interior design team to create photorealistic CGIs to imagine e the perfect concept for your space.
To discuss your needs, contact our team on 0161 533 0366 orhello@joliestudio.co.uk
